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What is Custom Software?  Benefits to Businesses and Possible Risks?

Special software can be defined as systems developed by companies specifically for their own business processes and produced differently from the programs sold ready-made in the market. These products emerge for certain needs of companies, and practical and lower-cost solutions are produced in order to eliminate these needs, deficiencies or problems. These systems are designed by software companies in the light of long researches and detailed studies. Once the systems are uncovered, they are integrated into the acquiring company. Private software companies are not only responsible for designing and writing these systems; At the same time, after-sales services are also the responsibility of these companies. In this context, the necessary training and development support can also be provided by the manufacturers.


What is Custom Software?

Regardless of the sector, regardless of the type of business they do, they work according to a certain order. A business without a working order cannot be expected to be successful. This does not mean that the business is doing the same job every day. However, a business that knows what it will do tomorrow and can measure what it did yesterday and draw meaningful conclusions from it can continuously increase its profitability. For small and underemployed businesses, it may be possible to manually manage the planning and measuring process. For large companies this is impossible.

Data is vital for businesses. Analyzing data is important in terms of seeing opportunities or risks that a human cannot see. Some technologies are used for this. One of these technologies is software. The software (or programs) in question automatically collects and analyzes all the data that companies use in their workflow and makes useful inferences for each department (or employee) of the company. This enables companies to obtain the necessary foresight to make profitable moves, while making a serious contribution to crisis management by ensuring that they are always prepared for possible risks. Some software only helps to manage the current workflow through a single product. These can be referred to as job tracking and task tracking systems.

Many package programs are sold in the market that promise to provide useful suggestions by analyzing data, which companies can use within their own structure. Software companies offer ready-made packaged software by combining several different modules. Companies also buy what they need by looking at the contents of these packages. However, they have advantages as well as disadvantages. In order to eliminate these disadvantages, businesses can also purchase special software that has been produced completely considering their own needs.


Why Do Companies Need Custom Software?

By using proprietary software, companies can move their current assets further from where they are in a much shorter time. The biggest effect of this is that the special software is designed by taking into consideration what needs to be changed, added or removed in that company. Often companies need to purchase custom software after trying out the software packages available in the market. Because no ready-made software package can provide a 360-degree solution to all the needs of the business. Therefore, after the unsuccessful experiences of these packages, special software projects are resorted to.

The need for companies to use special software may arise for many reasons. One of the most common reasons is when the company has any problems. In other words, first a problem arises, a crisis occurs in the company, the company that survived the crisis for a temporary period cannot take the same risk again and is persuaded to purchase a special software project. This is how corporate investments usually start, although this is not necessarily true. However, sometimes companies may resort to special software solutions in order to grow more and earn more profits without any problems. These are mostly emerging companies that have reached a certain level of profitability, can invest in software products, and believe in technology. Then, we can list the reasons why companies need special software as follows;

- grow

- increase profitability

- increase efficiency

- providing in-house management from one place

- get mobile

- accelerate

- saving and reducing costs

- leveraging the power of technology

- to establish healthy communication both within the company and with the company environment


How Custom Software Companies Work ?

Private software companies are generally against ready-made packaged software and produce special solutions for companies. For this, it first listens to the demands of the companies that apply to buy special software for them and tries to understand their needs. However, sometimes customers may not fully convey their needs to the software company, or they may have identified their needs incorrectly. And this may cause the product that the software company created only according to the customer's brief to be useless. In order to avoid such situations, after listening to the customer, the software company and the customer company analyze themselves. Analyzes carried out using proprietary technologies and techniques continue for a certain period of time. A project is prepared in line with the data obtained during the analysis process and the demands of the customer.

Software companies usually maintain projects in communication with the customer. Because the slightest change or mistake that can be made in such large software projects can cause a whole project to change completely. For this reason, the projects are written step by step and each step is completed after receiving the approval of the customer and the next step is passed. This prevents the customer from getting impatient and the software company from wasting their efforts. The project completed by the software company is integrated into the client company's workflows. In this process, software companies that provide training and support services continue their joint work until the company can use the software completely on its own. The use of such detailed and large software products will spread over the years. Therefore, it needs to be developed and maintained in order to keep up with the constantly developing and changing technology. These are also among the services under the responsibility of software companies.


Advantages of Custom Software

Companies can generally be a little more reluctant to innovate if they are not newly established and have a certain working principle. Changing or improving the existing order is not an easy process for companies. These innovation processes, which require a long time and great effort, are generally investments that require serious budgets. This is an application that is easier to postpone by the company decision maker. However, companies that are ready for change, open to innovation and accepting this process realize that they have taken the right step when they reach the result successfully. Because special software products provide advantages for companies in many ways. We can mention these advantages as follows:

Custom software is designed by taking into account the company's specific workflows. This provides solutions to directly address the company's needs and deficiencies.

The possibilities of whether a new software will adapt to the existing infrastructure of the company are completely eliminated. Special software is produced in accordance with the existing infrastructure.

In order to benefit from the software in the most correct way, technical support and training services are provided by the private software company.

The software provides easy access to company data from anywhere and anytime. This gives the company the ability to be mobile. Employees and managers can perform operations such as sales, marketing, finance or meetings for the company, not only in the office, but everywhere. In this way, the company can increase sales by evaluating immediately without missing any opportunity. In addition, it can intervene instantly in any crisis.

Special software constantly analyzes company data, providing useful feedback to company employees. Since these analyzes are too detailed and comprehensive to be done manually, the opportunities and risks that only these software can detect are often pre-defined, allowing to make the right move.

Provides regular reports on the current status of the company. It is possible to get instant reports at desired special intervals as well as daily, weekly, monthly, yearly. This, in turn, has an impact on relieving a serious workload on employees.

Company's upcoming events, payments, meetings, trainings, etc. by reminding special cases, it ensures that no detail is overlooked.

Internal communication can be provided via special software. Using this software, applications such as internal correspondence, online meetings, collaborations, document and file sharing can be realized. This makes it easier for employees to participate in in-house activities without being tied to the office, while also eliminating the need for the company to make a different communication investment.

Special software can have many more advantages that can be mentioned because it is specific to companies. However, in general, it would not be wrong to talk about the advantages of each company such as reducing costs, saving time, being accessible from anywhere and easing the workload of employees.


What Is Done During the Analysis Process ?

The first step after purchasing custom software is analysis. There may be different needs, deficiencies or errors that the software company can identify in addition to the customer's demands. These may require different knowledge, skills and technologies than the customer can identify himself. For this reason, it is important for the company to analyze for a while both in terms of making the mentioned determinations and understanding the business structure of the customer and getting to know the employees. The company cannot be expected to develop a special product for its customer without knowing what it does and how it does it.

The software company examines the customer's current technical infrastructure during the analysis process. Learns the workflow of the business. It measures the skills and knowledge level of the employees. It determines the income and expense status of the business. Makes a list of unnecessary costs. Finds steps in the business diagram that can be more productive. Alternatives are considered instead of unnecessary, erroneous processes and steps that cause high costs. Deficiencies and new needs are identified. Employees workload ratings are measured and new ways are discovered for each employee to be more productive. Of course, these are generalizations. Analysis processes can be different in every business. In addition to these, it will be important to consider the special requests and demands of the customer.


Software Development and Integration

The software company draws up a project development plan in the light of the information it has obtained during the analysis phase and the data it has collected. software usually emerges when different modules come together and work in a harmonious and integrated manner. Therefore, priority is given to the determination of what will happen from these modules. After the modules are determined, the project team is formed and the task distribution of the company employees is made. After each module is completed, it is sent to the customer for approval. If the customer needs a detail that needs to be changed or added, the requested revisions are provided. It is sent back to the customer for approval. Approved modules are brought together to work in harmony with each other and special software is created.

The next step for the final custom software is integrating it into the company. Some integrations are required in order to work in harmony with the company's infrastructure. These harmonization studies can also be spread over a certain period of time. Processes such as installing the software on each employee's devices, connecting to existing systems, and establishing management and control mechanisms are included in their integrated work. Besides, the most important thing is to ensure the security of the software. All precautions must be taken during the harmonization process to avoid any security vulnerabilities that may pose a threat to both the software and the company.


Software Testing Process

It would be a mistake to expect the project to start working immediately after the project is completed and integrated into the customer business. First you need to test for a while. It is necessary to test whether there are any errors or omitted details in the installation and harmonization processes of the project. If the installation was completed without any problems, it is necessary to familiarize yourself with a test process in terms of use. This testing process is needed for employees to learn and get used to using the new product. In addition, the best way to analyze the efficiency of a product is to try it. The use of special software by the entire company or a selected sample group during the testing process helps to detect errors or deficiencies that may occur during use. In this process, if there are requests that did not come to mind during the design phase, it can be considered as an opportunity to make the necessary revisions. If there is no problem encountered during the test phase and there is no revision request, the project is put into use live.

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